Response to Morton's Ecology After Capitalism

In his work, Ecology After Capitalism, Timothy Morton explains that the concept of "nature" is an ideological construct. We created it, deeming it "other" or something that is "over there" and this is why we have trouble protecting it. He also says words like "environment" are just small upgrades of the word nature, created by our capitalist society. He believes that everything is connected and because of this we are a part of "nature" too and that this idea alone should justify saving the environment. Apparently, because we exist, we should feel responsible for taking care of the planet.

This "setting the bar low" idea, where we care because we are, seems all well and good in theory, but how do we put it into practice? How, after years of being trained to think of nature as "nature" can we accomplish this? I mean Jeez, sometimes humans can't even treat those who are in our own species with respect. With this in mind, how do we get people to treat something like a dandelion as we do ourselves? I just don't see it working in the real world. I believe small steps are the key.  Educating people on how to recycle, use less, be energy efficient, save the whales (polar bears, rhino's, trees, whatever) is a practical solution, something we can actually DO. I know it will take much longer to get people to a point where they consider nature to be the "same" as themselves (if they do at all), but it is a way more realistic goal. Maybe it isn't enough to stop environmental tragedy in its tracks, but hopefully it can stimulate a change for the better. I don't think capitalism is going anywhere any time soon, but I think we can strive to make sustainable changes in our current global state.